Bruno Mars
Mars had an unsuccessful stint with Motown Records, but then signed with Atlantic Records in 2009. He became recognized as a solo artist after lending his vocals and co-writing the hooks for the songs "Nothin' on You" by B.o.B, and "Billionaire" by Travie McCoy. He also co-wrote the hits "Right Round" by Flo Rida featuring Ke$ha, and "Wavin' Flag" by K'naan. In October 2010, he released his debut album, Doo-Wops & Hooligans. Anchored by the worldwide number-one singles "Just the Way You Are" and "Grenade", the album peaked at number three on the Billboard 200.[2] Mars was nominated for seven Grammys at the 53rd Grammy Awards, winning Best Male Pop Vocal Performance for "Just the Way You Are".
Mars' music is noted for displaying a wide variety of styles and influences, and contains elements of many musical genres. He has worked with an assortment of artists from various genres. As a child, he was highly influenced by artists such as Little Richard,[3] Elvis Presley and Michael Jackson and would often impersonate these artists from a young age. Mars also incorporates reggae and Motown inspired sounds into his work. Worldwide, Mars became the best-selling digital artist in 2011. He had three singles in the top ten, including first place with "Just The Way You Are," which sold 12.5 million copies.[4] Mars won Best International Male Solo Artist at the BRIT Awards in 2012.[5] Bruno Mars has sold 6 million albums and 40 million singles worldwide, with a total of 46 copies.[6] He is also the only artist to have two digital singles which has sold more than 10 million copies, with 'Just the Way You Are' and 'Grenade'.
Life and career
1985-2003: Early life and musical beginnings
Bruno Mars was born Peter Gene Hernandez on October 8, 1985, and raised in the Waikiki neighborhood of Honolulu, Hawaii, by parents Pete Hernandez, of Puerto Rican descent, and Bernadette "Bernie," of Filipino descent.[7][8][9][10] His mother emigrated to Hawaii from the Philippines as a child and his father moved to the island from Brooklyn, New York.[11] Mars' parents met while performing in a show, where his mother was a hula dancer and his father played percussion.[11] At the age of two, he was nicknamed "Bruno" by his father, because of his resemblance to legendary professional wrestler Bruno Sammartino.[12]Mars was one of six children and came from a musical family who exposed him to a diverse mix of reggae, rock, hip hop, and R&B.[13][14] In addition to being a dancer, his mother was a singer and his father used his musical ability to perform Little Richard rock n roll music.[3] Mars' uncle was an Elvis impersonator, and encouraged three-year-old Mars to perform on stage as well. Mars also performed songs by artists such as Michael Jackson, The Isley Brothers, and The Temptations.[9] At age four, Mars began performing five days a week with his family's band, The Love Notes, in which he became known on the island for his impersonation of Presley.[15] In 1990, Mars was featured in MidWeek as "Little Elvis", going on to have a cameo in the film Honeymoon in Vegas in 1992.[9][16]
His time spent impersonating Presley had a major impact on Mars' musical evolution and performing techniques.[17] He later began playing guitar after drawing inspiration from Jimi Hendrix.[18] In 2010, he also acknowledged his Hawaiian roots and musical family as an influence, explaining, "Growing up in Hawaii made me the man I am. I used to do a lot of shows in Hawaii with my father's band. Everybody in my family sings, everyone plays instruments...I've just been surrounded by it."[19] In 2003, shortly after graduating from President Theodore Roosevelt High School at the age of seventeen, Mars moved to Los Angeles, California, to pursue a musical career.[9][16] He adopted his stage name from the nickname his father gave him, adding "Mars" at the end because "I felt like I didn't have [any] pizzazz, and a lot of girls say I’m out of this world, so I was like I guess I'm from Mars."[20]
2004–10: Production work and It's Better If You Don't Understand
Shortly after moving to Los Angeles, Mars signed to Motown Records in 2004, in a deal that "went nowhere".[21] However, Mars' experience with Motown proved to be beneficial to his career when he met songwriter and producer Philip Lawrence, who was also signed to the label. Mars, Lawrence, and engineer Ari Levine began writing songs together, and formed the production team The Smeezingtons.[21] In 2006, Lawrence introduced Mars to his future manager at Atlantic Records, Aaron Bay-Schuck.[22] After hearing him play a couple of songs on the guitar, Bay-Schuck wanted to sign him immediately, but it took about three years for Atlantic records to finally sign Mars to the label.[22] In the meantime, Bay-Schuck hired Mars and the Smeezingtons to write and produce songs for the label's artists.[22] According to Bay-Schuck in an interview with HitQuarters, Mars had stated that although his ultimate goal was to be a solo artist, he was willing to write and produce for other artists, both to help improve his songwriting and help him discover the type of artist he ultimately wanted to be.[22] Bay-Schuck credits this as a period of "self-discovery" that contributed significantly to Mars' later success.[22]Before becoming a successful solo artist, Hernandez was an acknowledged music producer, writing songs for Alexandra Burke, Travie McCoy, Adam Levine, Brandy, Sean Kingston, and Flo Rida.[13][23] He also co-wrote the Sugababes' hit song "Get Sexy" and provided backing vocals on their album Sweet 7.[24][25] His first musical appearance as a singer was in Far East Movement's second studio album Animal, featured on the track "3D".[26] He was also featured on pastor and hip hop artist Jaeson Ma's debut single "Love" in August 2009.[27][28] He reached prominence as a solo artist after being featured on and co-writing B.o.B's "Nothin' on You" and Travie McCoy's "Billionaire"; both songs peaked within the top ten of many charts worldwide.[29][30][31][32] He said of them, "I think those songs weren't meant to be full-sung songs. If I'd sung all of "Nothin' on You", it might've sounded like some '90s R&B." Following this success, Mars released his debut extended play (EP), titled It's Better If You Don't Understand, on May 11, 2010.[33] The EP peaked at the 99th position on the Billboard 200 and produced one single, "The Other Side", featuring singers Cee Lo Green and B.o.B.[34][35] Mars collaborated with Green once more in August 2010 by co-writing his single "Fuck You!". He performed a medley of "Nothin' on You" and "Airplanes" with B.o.B and Hayley Williams at the 2010 MTV Video Music Awards on September 12, 2010.[36]
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